Christian Perspectives on the Mass Media
This book explores how media producers encode meaning and how audiences decode meaning, particularly with regard to the transmission of values. It offers a Christian perspective and critique of both media production and media consumption. It challenges many popular myths about the media that have inhibited its effective use by Christians and offers positive media strategies for Christian individuals and organizations.
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Daniel Reynaud, PhD, lectures in the
Faculty of Arts at Avondale College, Australia.
His research spans
history, and literature. His work in media includes many articles and
script writing, successful marketing consultancies, recordings of
Christian music, and restoration of historic films